Business case study
Instructions: Put yourself in the shoes of a CEO/owner of a business who is trying to navigate the business, financial and economic challenges of the pandemic. In the D2L Case Study Materials module, you will find articles and videos reporting how businesses adapt, pivot or stay the course during the pandemic. Read these articles and/or watch the videos to learn more about strategies companies are using to survive and recover.
Next, select one business of interest to research and prepare a case study report. This business may be one you read about in the news articles, or you can choose other businesses of interest.
**Note on writing style: Even though you are assuming the role of a CEO, the case study should be written in the third person. The case study write-up should focus on the organization and the analysis and solutions to the problem, rather than your own personal "point of view." This is a formal business report.
Research your business. Organize your thoughts and content. Using the following case study template format and questions to guide your thinking and response, prepare a 2-3 page report with your analysis and recommendations.
Format: Your report text should be left-aligned, single-spaced with double-spacing between paragraphs. Use subheadings for easy reading. Note: Comments and questions following the subheadings should be removed for your final report.
Here is the Case Study report template:
Title
Background – Describe the company/industry you chose for your case study. Give the reader background information on the company, the products/services they offer, and how they were doing before the pandemic hit.
[insert content here]
Problem – How has the company been affected by the pandemic? What is the problem the company is trying to solve? What is the business opportunity?
[insert content here]
Ideas/Solution: How will you address the problem? Identify ideas and options you considered as potential solutions.
[insert content here]
Approach/Process – What approach or process will you take to implement your solution? Retrain employees? Furlough/layoffs? Close stores? Go online? Launch a new product/service? Capture a new market?
[insert content here]
Risk Assessment- What are the risks associated with each option? Consider the risks you can control and those out of your control. What is the risk of doing nothing?
[insert content here]
Results/Recommendations: Summarize each option and propose the best solution and the value the solution provides to the business.
[insert content here]
Works cited/references (include at least 2 sources; one of those may be a video)
Upload your final case study report to the assignment folder as an attachment. Case Study report #1 is due October 17. The Case Study Rubric used for evaluating the assignment is found in the Case Study Materials folder.