Case analysis ELCA and CR analysis
Part I: Do an ELCA of the following case to determine business-specific responsibilities and recommend actions to address them.
Case: ABC is a hypothetical leading fashion label. ABC’s main strategic goals are long-term growth, increase market share, better target younger customers, and increase profit margins. One of their main products are cotton shirts. With regard to achieving its strategic goals, ABC is doing an ELCA of the cotton shirts.
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Instructions for Part I:
Do an ELCA of a cotton shirt considering typical issues of the product life cycle of this product as it has traditionally been produced.
Apply all four steps of the ELCA method. Make sure you always explain your claims/evaluations and provide some data and references.
Address all stages of the life cycle (sourcing, production, distribution, use, disposal) and discuss at least one potential ethical issue of each stage.
Provide three recommendations for ABC in Step 4 of the ELCA method. Explain how your recommendations address the ethical issues and make business sense.
Part II: Critically analyze the corporate responsibility (CR) strategy of H&M and answer the following questions:
Does H&M address the ethical issues that you identified in your ELCA? By what actions/strategies? Provide at least three examples.
Do you consider these actions/strategies sufficient to assume responsibility and address the issues?
Are H&M’s claims about their CR credible? Why, or why not?
Discuss to what extent H&M’s CR activities support business success of the company.
You can find information about H&M’s CR here: http://about.hm.com/en/sustainability.html (Links to an external site.) (Links to an external site.)
Please provide in-text citations and a list of references (citation style of your choice)
