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Consumer Behavior

Just pick one, pick a company you admire and answer the question.  Two-pages typed.

Here is a list of 20 topics which will help you write a great critical thinking essay on consumer behavior. You can use these as is or merge two inter-related ones if you think you can do them justice. 

Using Unorthodox Marketing Channels in Brand Building

Relying on Celebrity Endorsement as a Marketing Strategy

A Comparative Analysis of the Buying Habits of Men and Women

Building Brand Loyalty: Challenges, Theories and Success Stories

Psychological Factors Which Influence Consumer Choice

How Studying Consumer Behavior Can Help Companies Predict Future Trends

The Challenges and Opportunities Presented by Today’s Constantly Evolving Markets

Understanding the Digitally Hyper-Connected Generation Z Consumers

How the Internet Changed Consumer Behavior

Cultural Diversity and Consumer Behavior: Highlighting the Impact and Major Concerns

The Differences and Similarities of B2B and B2C Marketing

The Emergence and Importance of Brand Personalities

Important Factors to Consider When Creating Advertising Campaigns

The Role of Personality Variables in a Consumer’s Buying Decisions

Analysis of Strategies Used to Alter Consumer Attitudes

The Growing Impact of Internet Marketing on Consumer Behavior

The Impact of a Store’s Environment on Consumer Behavior

The Era of Adaptive Customer Experience: How Relevancy and Personalization of Buying Experience Helps Build Brand Loyalty

Regaining Consumer Trust after Business Disasters: The Lessons Learned from Businesses

The Role of Consumer Insights in Making Marketing More Effective

A word of advice: these topics have a broad scope. Though it would have been much easier for us to come up with narrow topics, we focused on broader perspectives to easily customize each topic. To effectively narrow down the scope:

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