DEVELOP A PRIVATE LABEL BRAND
“During Hard Economic Times, Shoppers Tend to Trade Down to Store Brands”
WSJ, May 2, 2003
“ We certainly are in change times now ” O’Malley, March 20, 2020
Imagine that you work for a store as a Merchandise Buyer (whatever you want it to be). You have been tasked with developing a line of product labels to compete with branded goods. Name the store in your submission.
(Private label store brands are growing and replacing national brands- for inspiration look at Costco, Trader’s Joe, Macy’s, Wal-Mart, CVS as examples. Many of their products are branded under their own store label)
YOU MUST DOCUMENT YOUR SOURCE MATERIAL USING FOOTNOTES AND BIBLIOGRAPHY.
Please answer these questions in a four (4)-page paper. Submit this assignment in the appropriate assignment box labeled: Private Label
Any questions, JUST ASK.
1.5 spacing 11pt font. Submit this assignment in the appropriate assignment box labeled: Private label