DEVELOP A PRIVATE LABEL BRAND

DEVELOP A PRIVATE LABEL BRAND

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 “During Hard Economic Times, Shoppers Tend to Trade Down to Store Brands”

WSJ, May 2, 2003

 

           “ We certainly are in change times now ”   O’Malley, March 20, 2020

                                                                                    

Imagine that you work for a store as a Merchandise Buyer (whatever you want it to be). You have been tasked with developing a line of product labels to compete with branded goods. Name the store in your submission.

 

      •           Why did you select that particular category to create your private label?

 

      •           Determine ways in which your private-label products could create greater value for consumers than competing manufacturers brand products (i.e. lower prices, more features, association with the store’s reputation).

 

      •           Develop a name and why did you select it.

 

      •           What does the consumer gain by purchasing your private label item?

 

      •           What does the store gain by being successful in developing a private label business?

 

      •           Can you create brand loyalty with a private label brand?

 

(Private label store brands are growing and replacing national brands- for inspiration look at Costco, Trader’s Joe, Macy’s, Wal-Mart, CVS as examples. Many of their products are branded under their own store label)

 

 

 YOU MUST DOCUMENT YOUR SOURCE MATERIAL USING FOOTNOTES AND BIBLIOGRAPHY.

 

Please answer these questions in a four (4)-page paper. Submit this assignment in the appropriate assignment box labeled: Private Label

 

Any questions, JUST ASK.

 

1.5 spacing 11pt font. Submit this assignment in the appropriate assignment box labeled: Private label