Please see attached for the assignment and another attachement for more links that you can utilize
In the links below, I have gathered a number of referencesseeking to explain Gen Z, especially to marketers. Please review thesematerials in light of your own experiences and perceptions, and then considerthe following questions. Your informal remarks should run 1-2 pages.
1. How would you describe the Gen Z segment? Size?Purchasing power? Attitudes, values? Concerns, issues? Media habits? Socialbehavior? What makes them new and different? Then, given who they are, pleaseanswer the following . . .
2. What characteristics and attributes does Gen Zvalue distinctively in PRODUCTS.That is, what products do they rely on, and what does this reliance mean? Howdo their product usage and meaningfulness differ from other generations?
3. How does Gen Zs media habits, viewing, gaming,etc, distinguish them from prior generations, and what PROMOTION challenges does this pose for Marketers?
4. How does Gen Zs buying/shopping habits differfrom prior generations, and what does this behavior imply for developing aneffective PLACE strategy to serveGen Zs?
5. What are the implications of Gen Zs attitudesand behavior toward money for PRICE strategies?