Marketing plan project part 1: the marketing environment


Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. Obtain your instructor’s approval of your product or service before beginning this project. 

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PROJECT PART 1 DUE WEEK 4  – Refer to text Chapters 1 and 2


  • Describe the organization’s background, industry, and product or service.
  • Describe, in detail, the product or service.
  • Prepare the SWOT analysis of the organization and offering. SWOT OVERVIEW.docx
  •  Download SWOT OVERVIEW.docx 
  • Explain a competitive analysis of the organization and offering.
  • Utilize the Grading Rubric that I have provided for you.
  • Your work must be completed in a Microsoft Word or PDF file and uploaded back to me. Any other format is unacceptable.
  • View your Safe Assign Report. If your project has a match of greater than 45%, you will need to rewrite your assignment or receive a failing grade for plagiarism.
  • Make sure this isn’t a “cut and paste” – add your own commentary, examples and ORIGINAL thought
  • Value for this project is 100 points.