Preliminary research of a business idea that you might one day pursue

Content:
- Sufficient depth of content with thoughtful summary and analysis of main ideas
- Clarity
- Include examples to support generalities
- Include terms and concepts from your textbook
- Include quotations
Structure: Logical organization with clear thesis (controlling idea), body, and conclusion
Standard grammar, spelling, and usage
Style and Format:
- Three (3 – 5) pages, typed (double-space)
- At least three (3) reputable sources, cited correctly according to APA style guide.