You cannot begin the message design portion of your communication campaign without a complete and thorough problem statement and audience analysis. The paper should be based on the proposal you submitted and should be responsive to the feedback you received on it.
Your paper should be typed, double-spaced with normal margins (1) and normal font size (12pt). The typical length is 5 pages plus appendix. Cite at least three scholarly sources. Use APA for all the citations and quotations. Do NOT use more than three direct quotations. Paraphrase paraphrase paraphrase!
This paper should include 3 parts:
1. A problem analysis
Using library and internet research as well as scholarly and newsworthy sources, become knowledgeable about the problem. Cite as many or as few popular sources as you need, but on top of the news articles, the websites, the blogs, you need to cite three SCHOLARLY sources. Use citations carefully and liberally.
Example Arguments you can make to justify a campus campaign to encouraging freshman to exercise
2. An audience analysis
In the audience analysis section of your paper, summarize key findings from the 8 (or 12) interviews in your team, compare doers and non-doers on their beliefs, address the most prevalent reasons and counter-arguments mentioned by your interviewees, and comment on the campaign media outlets youve chosen based on interviewees responses.
3. Recommendation to the designer.
At the end of this paper, you need to make two recommendations to the designer. Tell the designer:
Interview transcripts from ALL your team members