Simply sober is a non –alcoholic beverage company that is based in


Simply Sober is a non –alcoholic beverage company that is based in South Texas. Below is a marketing plan and sales strategy for company. This plan will highlight and define the target market, competition, and the message. 

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Target market 

With the current advancements in technology, the world has been shifting toward a more health concerned service delivery with many shifting from the consumption of alcoholic drinks and beverages. The shift has greatly been influenced by the ever growing demographics of the millennials. It is important to note that millennials account for more than 30% of the total consumer product dollar spend by the year 2020. Due to the nature of the non-alcoholic